How might we leverage the experiential value of social cooking as a method for managing your anxiety and encouraging a healthier way of life?
Discovering + Defining Opportunity
Research: Market Research, Co-Creation, User Testing, Expert Interviews, Experiments
Ideation & Prototyping
Branding + Business Strategy
This project was completed as my undergraduate thesis for my Bachelors of Design at OCAD University.
Anxiety disorders can cause persistent worrying, indifference to personal health, and self-seclusion. Current forms of treatment can be isolating, structured, and clinical.
Routine interactions with food present a natural approach to therapy given their intrinsic qualities of self-care, learning and storytelling.
‘Refresh’ is a set of cards that compliments a HelloFresh meal-kit, guiding a user and friends through empathetic conversation as they cook. Each card is based on real forms of therapy– bringing people together in the name of health and good food.
Note: Just finished exhibiting this project at OCAD University's Graduate Exhibition, process work and further details to be uploaded soon!